Nov 23 2011
Condos in the Philippines – Are Branded Developments The Way to Go?
With the Nielsen Global Luxury Brands Study stating that consumers from the Philippines are the most enthusiastic about luxury-brands, it’s easy to see why one of the Philippines leading property developers is working with celebrities and top class brands on a selection of its latest projects.
With 74% of Filipino respondents stating that they will buy luxury branded items, the Philippines’ largest privately owned property developer, Century Properties, has taken advantage of the celebrity endorsed property market by releasing a string of luxury Condos for sale in the Philippines.
Century Properties latest project, Trump Tower Manila, will be the first condos in the Philippines licenced by celebrity tycoon, Donald Trump. With a date set for completion in 2016, the luxury 55 storey development has been said to become the location of Manila’s most sought-after apartments, with the majority of the condominiums already sold to Filipinos.
Watch this video about Trump Tower Manila, which features Donald Trump, Donald Trump JR, Eric Trump, Ivanka Trump, Jose E.B. Antonio, & Robbie Antonio.
Other wourld famous celebrities are also making the most out of the Philippines love for branded items and luxury properties. International celebrity designer and entrepreneur, Paris Hilton is working with Century Properties to design the beach club of the Azure Urban Resort Residences, a tropical residential beach resort right in the middle of Manila.
Endorsed by the popular socialite, these Philippine Condos are set in a breath-taking tropical modern setting and feature a unique man-made beach. According to statistics supplied by Colliers International, the news of Paris Hilton’s endorsement increased sales by 10% in the two months after the revelation.
It’s not just celebrity endorsed properties that Century has released, Century is also involved in the designer market.
The Nielsen Global Luxury Brands Study also placed Filipinos third on its list of the most brand-conscious populations in Asia and eighth globally.
This may be the reason for the endorsement from Versace’s CEO Gian Giacomo Ferraris, for Century Properties Milano Residences in Manila, which will feature the Versace Home within the project.
It seems that celebrity and designer branded properties is becoming more common in the Philippine property market, which has attracted Filipino and international investors alike.
The strong, trust-worthy names behind these new projects provide national and international investors with greater confidence, as the brand is linked to quality and internationally recognised, reputable names.
“It is very important to note that these famous international personalities are not just endorsers but are actually involved in the projects bearing their brands,” Alejandro S. Mañalac, chairman of the National Real Estate Association stated in regards to Century’s new endorsed development.
“Having the trust and confidence of these respected brands and actually carrying their names on the project bring more than prestige and pride of ownership to the investors and residents. Before an internationally renowned and prestigious brand allows any company to officially carry its name, not only will the aspiring company be under strict scrutiny, but they will have to pledge that that they will abide by all the rules and comply with the high standards consistent with their guaranteed quality anywhere in the world. This only means that when you buy a particular brand of a certain product in Europe, in the United States or even in the Philippines, you can be sure that you will be enjoying exactly the same quality and standard,” Mañalac continued.
With units in these celebrity endorsed developments selling fast, Experience International is providing investors interested in Condos for sale in the Philippines, complementary investment reports about each project. Filled with insightful information and facts, the brochures can be downloaded online to help potential investors gain a greater knowledge of the Manila property investments.
If you would like to request an investor report about Condos for sale in Manila, contact Experience International on 0207 321 5858 or email enquiries@experience-international.co.uk.
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